Format
Full
City
Alpharetta
State/Province
GA
Country
USA
Metro Area
Atlanta
Project Type
Mixed Use
Location Type
Suburban Business District
Land Uses
Cinema
Conference Center
Hotel
Multifamily Rental Housing
Office
Open space
Restaurant
Retail
Single-Family For-Sale Housing
Streets
Structured Parking
Supermarket
Keywords
Concierge program
Main street retail
Master-planned community
Town center
Site Size
86
acres
acres
hectares
Date Started
2011
Date Opened
2014
Avalon is a mixed-use town center that, in its first phase, includes retail, restaurant, multifamily rental housing, single-family for-sale housing, and office uses surrounding a main street and a central plaza. A second phase will add a hotel and conference center as well as additional retail, multifamily rental housing, and office space. The 2.3 million-square-foot project is located in an affluent northern suburb of Atlanta on an 86-acre site. A previous developer had planned a similar concept for the site in the mid-2000s era but was unable to execute the development.
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Format
Full
City
Alpharetta
State/Province
GA
Country
USA
Metro Area
Atlanta
Project Type
Mixed Use
Location Type
Suburban Business District
Land Uses
Cinema
Conference Center
Hotel
Multifamily Rental Housing
Office
Open space
Restaurant
Retail
Single-Family For-Sale Housing
Streets
Structured Parking
Supermarket
Keywords
Concierge program
Main street retail
Master-planned community
Town center
Site Size
86
acres
acres
hectares
Date Started
2011
Date Opened
2014
Website
www.experienceavalon.com
Project address
2200 Avalon Boulevard
Alpharetta, Georgia 30009
Current owner
PGIM Real Estate
Master developer
North American Properties
www.naproperties.com
Development investment partner
Sarofim Realty Advisors
North American Properties
Retail, multifamily, and office developer
North American Properties
Single-family home developer
Monte Hewett Homes
Office developers (Phase II)
Hines
Cousins Properties
Hotel developer (Phase II)
Stormont Hospitality Group
North American Properties
Hotel investment partners
Long Wharf Real Estate Partners
City of Alpharetta
North American Properties
Stormont Hospitality Group
Master architect and retail/office architect
Wakefield Beasley & Associates
Multifamily housing architect
Dwell Design Studio
Landscape architect
Site Solutions
Single-family home architect/planner
Lew Oliver
Hotel architect
Cooper Carry
Office leasing
CBRE
Public relations
The Wilbert Group
Interviewees
Mark Toro, Partner, North American Properties
Liz Gillespie, partner, vice president of marketing, North American Properties
R. Lamar Wakefield, principal, Wakefield Beasley
ULI Staff
Patrick L. Phillips
Global Chief Executive Officer
Jeanne Myerson
Chief Executive Officer, Americas
Kathleen Carey
President and CEO, ULI Foundation
Dean Schwanke
Senior Vice President
Case Studies and Publications
Principal Author
Payton Chung
Director
Case Studies and Publications
James A. Mulligan
Senior Editor/Manuscript Editor
Betsy Van Buskirk
Creative Director
Anne Morgan
Graphic Design
Martin Schell
Director, Digital Communications
Elizabeth Herrgott, Feast Studios
Videography