The Avenue at White Marsh is a 300,000-square-foot (27,870-square-meter) “main street” ù retail center in the heart of a 2,000-acre (809-hectare) planned community in a middle-market demographic area northeast of the city of Baltimore. At the time planning started for The Avenue, the White Marsh community had been in development by Nottingham Properties– “a local land developer with large private landholdings– “since 1972. It consisted of a market-leading Rouse Company regional shopping mall, residential neighborhoods of for-sale and rental attached and detached housing, a power center, hotels, office parks, and scattered pad sites, almost all on ground leases. The Avenue re-creates a five-block-long main street with angled-in parking, wide tree-lined sidewalks, and one-story retail and restaurants anchored by a 16-screen multiplex cinema. The main street is intersected by four cross-streets, which help distribute parking for almost 2,500 cars among the surface lots that are out of sight from The Avenue’s main street.

Date Completed:
Case Study/Profile Type: DCS
Website: http://theavenueatwhitemarsh.com/tools/
World Region: North America
Developer(s): Nottingham Properties Inc
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Designer(s): RTKL Associates Inc.
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