Because investing posed a high risk for private developers in this Pittsburgh neighborhood, local government played a pivotal role in early revitalization efforts. Located near downtown, East Liberty borders both a more affluent community and a lower-income community. A key first project, a home-improvement center brought residents together and kicked off two decades of revitalization. As the neighborhood transformed, perceptions of the market changed, and private developers gained the confidence to invest more heavily. The proportion of government subsidies declined, housing values rose dramatically, and crime fell by half.