Format
Brief
City
Milan
Country
Italy
Metro Area
Milan
Project Type
Special Use
Location Type
Inner Suburban
Land Uses
Convention Center
Parking
Keywords
Former brownfield site
Industrial redevelopment
Sustainable development
Transit-oriented development
ULI Awards for Excellence 2006 Winner
Site Size
494
acres
acres
hectares
Date Started
2002
Date Opened
2005
A brief is a short version of a case study.
The New Milan Fair Complex (Nuovo Sistema Fiera Milano) has transformed a brownfield site along the main road from downtown Milan to Malpensa Airport into a 200-hectare (494 ac) exhibition center, relieving traffic congestion around the historic fairground in the city center and allowing the original fairground to continue to host smaller congresses and trade shows, even after part of the downtown site is sold and redeveloped. The two separate yet complementary developments—the new complex at RhoPero (popularly known as Fieramilano) and the downtown complex (known as Fieramilanocity)—have brought new life and prestige to Milan’s exhibition industry, enabling the Milan Fair Complex to continue competing with other European exhibition centers and to maintain its position as an international leader. Both projects are being promoted by Fondazione Fiera Milano, the private company that owns and operates the Milan Fair Complex, through its subsidiary Sviluppo Sistema Fiera SpA.
Become a member today to view this case study.
Unlimited access to this robust content is a key benefit of ULI membership. View a “Free Look” case study to see what you are missing, and consider becoming a member to gain unlimited access to ULI Case Studies.
Free Look Learn More about Membership
Format
Brief
City
Milan
Country
Italy
Metro Area
Milan
Project Type
Special Use
Location Type
Inner Suburban
Land Uses
Convention Center
Parking
Keywords
Former brownfield site
Industrial redevelopment
Sustainable development
Transit-oriented development
ULI Awards for Excellence 2006 Winner
Site Size
494
acres
acres
hectares
Date Started
2002
Date Opened
2005
Developer/Owner
Fondazione Fiera Milano
Milan, Italy
Architect
Massimiliano Fuksas architectto
Rome, Italy
Associate Architects
Schlaich Bergermann und Partner
Stuttgart, Germany
Studio Altieri
Thiene (VI), Italy
Studio Marzullo
Rome, Italy
Parking Structure Architect
Mario Bellini Associati
Milan, Italy
Hotel Architect
DPA Sominique Perrault Architecture
Paris, France
Principal Authors
Julie Stern and David Taksuye
ULI Awards for Excellence 2006 Winner