Suburban Business District
An 812,000-square-foot retail/entertainment center located about 2.5 miles from Disneyland in Orange, California. Although the center, which has drawn more than 12 million visitors in its first year of operation, has a racetrack-shaped circulation pattern, its design is meant to resemble a city grid featuring two principal parallel “streets” connected by smaller streets. The project is anchored by a 30-theater AMC Cineplex at the center of the site. An ever-changing choreography of signs, lighting, and special effects helps to keep the project fresh and exciting.
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Case Study/Profile Type: DCS
World Region: North America
Developer(s): The Mills Corporation
Designer(s): D'AIQ, Communication Arts, Site Signatures