25 is the adaptive use of an obsolete 306,261-square-foot (28,451-square-meter) 1970s manufacturing plant, entailing conversion into a mixed-use, campus-style office park with retail, restaurants, and future hotels. The goal was to create a high-quality destination, rather than a typical office park. The building’s high visibility, quality, and whimsical design have generated considerable interest. A marketing campaign started in early 1998 before construction helped to give the project its identity and was key to its success. A former eyesore, the building now is a landmark and sets a new standard for commercial real estate development in the Albuquerque market.